Being a start-up company, Corepoint Parking Solution had a budget in mind for their start-up costs, including their website, and other marketing materials. Ugly Fashion Media were able to advise them on the types of offerings that were available, and the prices that matched each offering. After discussing all of the options Corepoint Parking Solution deciding to host their website with us, and also decided that they would be better off with a Content Management System (CMS).
The main thinking behind the CMS was that Corepoint Parking Solution would have to keep a keen eye on cash flow, after using their start-up budget. This meant that they preferred to spend a little more on the initial outlay, and lessen on-going costs, updating their content themselves.
Corepoint Parking Solution already had a colour scheme in mind, stating that they wanted to steer away from the traditional yellow websites of other parking companies. Corepoint Parking Solution were delighted with the Logo that we provided for them, identifying a resemblance to the London Congestion Charge logo, which they felt represented a good correlation.
Once the website was built, Corepoint Parking Solution provided Ugly Fashion Media with the content which was then uploaded. Corepoint Parking Solution took the time to have a photo-shoot showing off their uniform, and then requested that these photo's were utilised throughout the website. The website was ready to go live, so Ugly Fashion Media provided some hosting space, and set up the email addresses.
What happened next?
Satisfied with the outcome, Corepoint Parking Solution commissioned Ugly Fashion Media to produce their marketing materials. A brochure was produced with information relating to their services, so that they could approach their clients. After the production of the brochure Corepoint Parking Solution decided that they would like a flyer insert to match the styling of the brochure. The flyer was designed and then the brochure and flyer were sent off to print, giving Corepoint Parking Solution the perfect start to their new business and all of the tools that they required to impress their customers.
After a few months, Corepoint Parking Solution decided that they should start promoting their website, not just through the traditional marketing materials (their brochure and flyer) but also through the use of internet marketing. They approached Ugly Fashion Media with a minimalist budget, and asked for some advice on how to best approach their marketing effort. Ugly Fashion Media were unable to complete any marketing for Corepoint Parking Solution within their budget, but as we always aim to help our customers, and encourage a strong relationship, we developed a bespoke training package for them in order to meet their goals. Corepoint Parking Solution were happy with the training package, which enabled them to do the brunt of the work themselves, and although not as effective as allowing Ugly Fashion Media to undertake the work, the outcome was positive.
Ugly Fashion Media take a keen interest in any training packages that are provided, and we tracked Corepoint Parking Solutions progress, and are pleased tor report that they have had some success from their dedication, and are now ranking for a multitude of search terms.