This site was designed to meet a few business needs. The first was to take away the task of answering questions relating to the Childcare Voucher scheme. The second was to allow others to answer these questions, removing some of the administration. The third was to try and leverage the public to find out what questions they had relating to the scheme, and to see if there was any way to help people to understand the scheme and therefore, find new ways to grow a Childcare Voucher business.
Revenue Generation: Advertising
Advertising was added to this site in an attempt to ensure that the site remained financially viable. Along with Google Ads, there was also an advertising functionality for private adverts, in an attempt to boost revenue. This advertising, benefited advertisers as it was specific to the industry, and also was intelligent enough to allow adverts to be displayed dependant on user location, and the content on the current page.
Automated Social Media
Finally Social Media was added to the site by providing Twitter, and Facebook links, as well as over 20 different sharing site within the main content, and allowing Facebook and Twitter to be automatically updated.